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How To Start A Successful Online Clothing Business



Starting a successful online clothing store is more than just buying a domain and placing a winning e-commerce ad. In this guide, we will take you through how to start a clothing business online the right way, highlighting the keep steps you need to take to start a successful online clothing business.

In this guide, we'll walk you through how to start an online clothing business the right way, highlighting the steps you need to take to start a successful online clothing business.


Step 1: Choose Your Online Clothing Niche

Be very specific and really drill down your niche, as this will enable you to identify and market to your potential shoppers more easily. Here are the four most important considerations when choosing your niche:

  1. Be as unique as possible to stand out from the crowd
  2. Choose a niche that interests you and you’re passionate about
  3. Ask yourself whether you can add value and/or position yourself as an authorit
  4. Make sure the fashion niche has earning potential

 

Step 2: Choose Your Online Clothing Store Products

If you’re tempted to jump in and sell everything, this could be your undoing before you’ve even started. When you’re starting an online store, it’s always advised to start off small and slow and then branch out your lines as you grow.

What should you consider when choosing your products?

  1. Start small and simple as you get your product list off the ground.
  2. Choose stable products at first that can be easily changed to suit the changing styles, such as bow ties or t-shirts as shown above.
  3. Think about where you see your online clothing brand extending in the future, and make sure that you’re focusing on the end goal

 

Step 3: Choose Your Online Clothing Store Business Model

This is where you decide if you using a clothing manufacturer, white labeling, or opting for drop-shipping to build your clothing company.

  1. Print-on-demand- print-on-demand is the easiest type of online clothing business model as well as the cheapest
  2. Custom cut-and-sew - best for those of you who want to build a complete clothing line from scratch.
  3. Private label - you will be buying wholesale clothing and accessory products, that you would then sell and market under your fashion brand.
  4. Drop-shipping - similar to print-on-demand, drop-shipping clothing stores allow you to sell clothing that is fulfilled from wholesalers.


Step 4: Outline Your Online Clothing Store Business Plan

You have your niche, products, and business model. It’s time to outline your business plan. You should be outlining your

  • Market - drilling down your potential shoppers into segmented markets or fashion audiences
  • Products - deciding what makes them unique
  • Biggest competitors - listing your top competitors
  • Online business model - fulfillment strategies
  • Brand identity/clothing company description
  • how do you want your target market to view your fashion store brand


Step 5: Creating Your Online Clothing Store

The first thing you will need is your domain. Next, you will want to choose your platform and then your theme. And the obvious is designing and developing your site. If you don’t have the budget to hire designers or the time to teach yourself WordPress, then we suggest online store builders such as Wix or Shopify.

  1. The most popular e-commerce website and store builder options are:
  2. Shopify
  3. Woo-commerce (for WordPress)
  4. Wix
  5. Bigcommerce

 

Step 6: Launching Your Online Clothing Store

Once your products are in place, an online business plan is set up, fulfillment is organized and the site is done, it’s time to launch your online clothing store. Here are some launch tips to help you get started.

  1. Define your launch strategy
  2. Prepare your social accounts
  3. Have your email marketing strategy and automation in place
  4. Make sure your google analytics and google ads accounts are set up
  5. Build your clothing store marketing strategy

 

Step 7: Bringing Traffic To Your Online Clothing Store

The last step? Bringing traffic to your newly- launched online clothing store. The biggest traffic drivers are email marketing, PPC, content marketing, social media, guest posts on popular blogs, and influencers.

Here are traffic booster integrated PPC channels and campaigns.

  1. Google Shopping
  2. Smart shopping (performance max) campaigns
  3. Dynamic remarketing ads
  4. Search & dynamic search ads YouTube shopping & action ads Smart display campaigns ads
  5. Dynamic retargeting ads

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